Useful Guides for Motorists - Tyre Maintenance

Project information

Content type: Content hub

Original context: Nationwidevehiclecontracts.co.uk

Client: Nationwidevehiclecontracts.co.uk (via Fresh Egg)

Part of a large multi-month project featuring thousand of words of copy and extensive research. Particular attention was paid to reinforcing brand visibility to capture visitors early in their buying cycle and suggesting suitable widgets, website partnerships and calls to action.

  • The wider content hub was achieved in collaboration with a second content writer alongside design and development staff
  • I originated crucial CTAs such as the 'Fuel Leasing deals' widget below
  • Copy was accompanied by note for design and development
  • Outreach off this content was ongoing at the time of my redundancy

Content


Introductory portion of NVC useful guides tyre maintenance page

When to change a tyre portion of NVC useful guides tyre maintenance page

How to change a tyre portion of NVC useful guides tyre maintenance page

Avoid flat tyres portion of NVC useful guides tyre maintenance page